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OUR IMPACT: 2.98 billion people in 25 countries through graphic health warnings*

Most smokers are unaware of the specific harms caused by tobacco use and underestimate risks to themselves and others. Smokers have little knowledge about tobacco products' ingredients and have been misled by the so-called 'low-tar' or 'light' product lines of a brand. Instead of quitting smokers may switch to these misleadingly
named products. Effective health warnings and disclosure of ingredients and emissions motivate smokers to quit. They also discourage non-smokersfrom starting smoking.

Key Facts
• Effective health warnings on tobacco packs encourage smokers to quit and discourage
non-smokers from starting.
• Smokers tend to underestimate the health risks of tobacco use.
• Effective health warnings include large shocking pictures and strong clear language.
• Health warnings can be implemented at minimal cost to the government and have
greater support than most other tobacco control interventions.
• Article 11 of the WHO Framework Convention on Tobacco Control [WHO FCTC] requires
parties to implement strong pack warnings and to ban the use of misleading descriptors such
as 'low tar', 'light', and 'mild'.

*Updated December 2015

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The Tobacco Control Department is based at The Union Europe Office, Edinburgh, registered charity no. SC039880
ⓒ Copyright 2015 The Union