OUR IMPACT: 2.82 billion people in 28 countries through advertising bans*
The tobacco industry markets its products directly through advertising, and indirectly through promotions and sponsorship. Comprehensive TAPS bans must cover traditional and emerging platforms for marketing, including: print media; branded packaging; pointof- sale displays; billboards; online and social media; direct mail; sponsorship of events, individuals and organisations; brand-stretching to non-tobacco products; apparent 'corporate social responsibility' campaigns; free give-aways and price promotions.
• Tobacco advertising increases consumption.
• One third of youth experimentation with tobacco is a result of exposure to tobacco
advertising, promotion and sponsorship.
• Comprehensive bans on tobacco advertising,promotion and sponsorship (TAPS) reduce
• Partial advertising bans do not work because tobacco companies use indirect advertising
methods to circumvent bans.
• Article 13 of the WHO Framework Convention on Tobacco Control [WHO FCTC] requires
parties to implement measures that allow for a comprehensive ban on direct and
indirect tobacco advertising, promotion and sponsorship.
*Updated December 2015