The Union co-manages the Bloomberg Initiative [BI] to Reduce Tobacco Use Grants Program in partnership with Campaign for Tobacco-Free Kids. The program awards funds to projects delivering high-impact tobacco control interventions, based on MPOWER, in low- and middle-income countries. Priority is given to countries with the highest prevalence of tobacco use. To date 556 grants worth US$ 109 million have been awarded.
About the Bloomberg Initiative to Reduce Tobacco Use
In 2006, Michael R. Bloomberg, philanthropist and then Mayor of New York City, launched a $125 million global initiative to reduce tobacco use in low- and middle-income countries. The Initiative was extended in 2008 with a new $250 million commitment. Other funders have also made contributions to the Initiative.
Its major objectives are:
1. To refine and optimise tobacco control programs to help smokers stop using tobacco and to prevent children from starting.
2. To support public sector efforts to pass and enforce key laws and implement effective policies, including taxing cigarettes, preventing smuggling, altering the image of tobacco and protecting workers from exposure to second-hand smoke.
3. To support advocates’ efforts to educate communities about the harms of tobacco and to enhance tobacco control activities that work towards a tobacco-free world.
4. To develop a rigorous system to monitor the status of global tobacco use.
The initiative is implemented by five partner organisations.