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All tobacco products in Nepal now carry graphic health warnings across 75% of the packaging surface area.

The legislation is a major victory for tobacco control in Nepal - pictorial warnings are proven to be one of the most effective means of reducing the appeal of tobacco products.

The law was contested by a group of tobacco companies who argued that it was far more stringent than rules in neighbouring countries. Their appeal went to the Supreme Court in December 2013, and was quashed.

Tara Singh Bam, The Union's technical advisor for tobacco control in Nepal, said: 'I would like to thank government of Nepal, civil society, media and international partners, especially the Bloomberg Initiative to Reduce Tobacco Use.'

Nepal adopted a comprehensive tobacco control law in 2011, including smoking bans in public places, bans on advertising, promotion and sponsorship and provision of smoking cessation.

Tobacco industry appeal against graphic health warnings quashed by Nepali Supreme Court

 

Nepal-pack-warning

Popular Nepali cigarettes - pre and post-April 2014

 

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